Struggling with how to put your Marketing technology to best use? You are not alone. Marketers working with today’s complex technologies are usually faced with a dilemma. They feel forced to choose between two very different types of hired help with these technologies.
- Agencies that can’t deliver. “Full service” marketing agencies often list an impressive array of capabilities. The list of possibilities they offer may look appealing, but when it comes time to execute on your special project, they are often ill-equipped for the job, wasting precious time, fumbling for answers, or accidentally exposing your business to unforeseen risks. They learn “on the job” – at your expense!
- “Authorized service partners” operating in the blind. Ever thought to yourself, “If my service partner ever quits, I’ll really be in a jam?” Then you know exactly what it’s like to have a service partner wield their expert power over your business. That exclusive knowledge they hold of your business-critical systems can rapidly turn into overbilling. Why are even the most straightforward tasks taking so many billable hours to complete? Why are 3 employees from my partner billing me for the same conference call? Overbilling is typical among service partners. We know, because we’ve been where you are.
At BRIM Consulting, the honest work we do puts you back in control. Striving to be the best in the world at just a handful of platforms means we execute well for our clients. You get great results, and also avoid the hidden costs associated with expensive service partners and agencies.
Our service philosophy is simple:
Transparency. Our customers are comfortable working with us, because we operate transparently. What happens “under the hood” is never a mystery to them.
Know your strengths. We’ve work tirelessly for years to stay current on ever-changing marketing technologies, trends and practices. If you cannot be guaranteed excellence on a given project, we will decline that work and help you find another alternative.
Impartiality. As an independent practice, we are in the best possible position to help marketers make smart staffing and unbiased technology decisions, often realizing thousands of dollars in annual savings on behalf of the clients we serve.
Honest, expert help. Contact us to get started with your special project.
“Our marketing team worked with BRIM Consulting to help us build out our Eloqua marketing automation system. Through Ken’s tactical knowledge and recommendations he helped build our lead nurturing program, proper UTM tracking for leads and marketing performance, and helped build out Eloqua/Salesforce lead flow process to ensure leads could properly sync.”Marketing Manager, Thunderhead, Manchester, NH
“Ken is exceptionally professional, bright and engaging. If it needs to get done, you can be sure Ken has it covered. Ken was easy to approach and dependable. We received a solid marketing plan from him and it was executed with excellent attention to detail and provided solid, measurable results.”Senior Marketing Manager, Verint Systems ESG, Rockwell, MA
“BRIM Consulting has been a tremendous resource for our lead generation and lead management programs. He offers creative solutions to meet our needs and continuously recommends improvements to streamline our current processes. Ken is a pleasure to work with and truly feels like an extension of our team. I would recommend Ken to anyone looking to build a lead management platform or expand upon their current programs.”Marketing Manager, Insulet Corporation, Bedford, MA
“Ken’s depth and breadth of knowledge and skill in marketing automation tools is unmatched. Without Ken’s talent, I would not be able to implement the numerous campaigns that have supported our company’s thought-leadership and ROI goals.”Marketing Communications Manager, Iron Mountain Digital, Southborough, MA
Are you getting the most out of your marketing technology?
Lead Scoring. Tired of seeing mediocre results from your campaigns? Use automation to expedite the hottest qualified leads to your sales team first, by evaluating their contact, account and behavioral data.
Segmentation. Stop with the email blasts. Pull effective lists using web site visitor data, product affinity, social media engagement, or responsiveness to past campaigns.
Account-Based Marketing. Coordinate sales and marketing efforts to target accounts and help move deals to closure, faster.
Lead Nurturing. Nurture your leads over time with a series of emails that accelerates when contacts show interest.
Email Preference Center. Stop the tide of email opt-outs. Offer each of your email recipient control over the type and frequency of email they would like to see from you.
Progressive Profiling. Enhance your lead quality incrementally over several interactions, while you avoid the pitfalls of “spooking” prospects with large web forms.
Google Ads, Google Analytics and CRM Integration. How can you be 100% sure you’ve captured every single one of those paid ad leads reported in GA?
These are just some of the powerful possibilities.
Let’s get started on your project. Submit an inquiry >