If you are a marketer struggling with how to put your Marketing Automation technology to good use, you are not alone. Marketers working with today’s complex automation technologies are usually faced with a dilemma. They feel forced to choose between two very different types of hired help with these technologies. Partnering with either of these can end up seriously compromising their long-term success:
- The problem with agencies. “Full service” marketing agencies often list an impressive array of capabilities. Their breadth may look appealing on paper, but when it comes time to execute on your special technology project, they are often ill-equipped for the job, wasting precious time fumbling for answers, or unwittingly step into the many pitfalls with these technologies, putting your business at risk. They learn “on the job” – at your expense!
- “Certified service partners” can be costly. It can be easier to find expertise here, but be on the lookout for the hidden agenda to “lock away” knowledge of how to directly operate your platform. Ever thought to yourself, if my agency ever quits I’ll be in a real lurch? Then you know exactly what that’s like. A lack of transparency and knowledge-sharing can seriously undermine your long-term success. Ever wonder why something simple took so many hours to complete? Ever have 3 agency employees bill you for the same meeting? This type of over-billing is common among large consulting firms. We know, because we’ve been where you are.
At BRIM Consulting, our approach puts you back in control. Deliberately choosing to service a handful of marketing automation technologies has made us into true experts. Tight focus means we execute extremely well for clients. Get great results and at the same time, avoid the pitfalls associated with “on the job” learning and hidden costs associated with hiring expensive vendor partners.
The BRIM Consulting service philosophy is simple:
Transparency. Our clients are comfortable working with us, because we operate transparently. No smoke. No mirrors. What happens “under the hood” is never a mystery.
Know your strengths. We work tirelessly to stay current on evolving technologies, trends and practices (successful and, those that are not so successful) in the industry. If we cannot guarantee you excellence on a given project, we will decline that work and help our client find another alternative.
Impartiality. As an independent company, we are in the best possible position to help marketers make smart decisions to staff, operate and gear their toolset up or down, often realizing thousands of dollars in annual cost savings.
Fair, honest service. Contact us to get started with your special project.
“Our marketing team worked with Ken starting in 2011 to help us build out our Eloqua marketing automation system. Through Ken’s tactical knowledge and recommendations he helped build our lead nurturing program, proper UTM tracking for leads and marketing performance, and helped build out Eloqua/Salesforce lead flow process to ensure leads could properly sync.”Anthony Terrafirma, Thunderhead, New York, NY
“Ken is exceptionally professional, bright and engaging. If it needs to get done, you can be sure Ken has it covered. Ken was easy to approach and dependable. We received a solid marketing plan from him and it was executed with excellent attention to detail and provided solid, measurable results.”Melanie Toirac, Sr. Marketing Manager, Verint Systems ESG, Rockwell, MA
“Ken has been a tremendous resource for our lead generation and lead management programs. He offers creative solutions to meet our needs and continuously recommends improvements to streamline our current processes. Ken is a pleasure to work with and truly feels like an extension of our team. I would recommend Ken to anyone looking to build a lead management platform or expand upon their current programs.”Lauren Beecroft, Marketing Manager, Insulet Corporation, Bedford, MA
“Ken’s depth and breadth of knowledge and skill in marketing automation tools is unmatched. Without Ken’s talent, I would not be able to implement the numerous campaigns that have supported our company’s thought-leadership and ROI goals.”Deanna Michaelson, Marketing Communications Manager, Iron Mountain Digital, Southborough, MA
Are you getting the most out of your marketing automation platform?
Lead Scoring. Tired of seeing mediocre results from your campaigns? Use automation to expedite the hottest qualified leads to your sales team first, by evaluating their contact, account and behavioral data.
Segmentation. Stop with the email blasts. Pull effective lists using web site visitor data, product affinity, social media engagement, or responsiveness to past campaigns.
Account-Based Marketing. Coordinate sales and marketing efforts to target accounts and help move deals to closure, faster.
Lead Nurturing. Nurture your leads over time with a series of emails that accelerates when contacts show interest.
Email Preference Center. Stop the tide of email opt-outs. Offer each of your email recipient control over the type and frequency of email they would like to see from you.
Progressive Profiling. Enhance your lead quality incrementally over several interactions, while you avoid the pitfalls of “spooking” prospects with large web forms.
Google Analytics Integration. Your agency uses Google Analytics to report on conversions such as ad campaign leads. Can you be 100% sure you’ve captured every single one of those conversions, and you are not being overcharged for those leads?
These are just some of the powerful possibilities.
Have a special project in mind? Contact us and let’s get started.