Expert help with your Marketing technology.
Operating a sandbox is a fairly important aspect of your overall marketing software environment and cost item. A few months ago I wrote up this quick recommendation below to share with all of my clients which can help them reconsider whether this is truly going to add value. Does your MA software vendor have a …
"This email must go out to all our customers in the next 7 minutes." That is how much time a client of mine was recently given to send an important email announcement to their entire customer base. The company she worked for (which will remain anonymous) is a software security vendor. The email was intended …
Here is my list of "disposable" email address (DES) domains. You can add these domains to your Master Exclude list (Eloqua > Setup > Management > System Management > Master Exclude List > Domains) , or use them to spot fake email addresses you can safely remove from your database. Use at your own risk! …
Continue reading "Ken’s Really Big List of Disposable Email Domains"
 Below is a screen shot of the footer of an email I received early this morning, one which illustrates a common problem in email subscription management. This particular one is from a software vendor not unlike many others. As a long-time customer of this company I receive regular email, and in good faith started …
Continue reading "How a 1% unsubscribe rate KILLS your business"
The value of high-quality data cannot be lost on any marketer. It's our job after all, to know the market - what customers need, what they expect - fully and completely. Top-quality data enables that knowledge. As a marketer armed with perfect data, I can engage large numbers of prospects with pinpoint accuracy. No prospect …
Continue reading "Take the Quiz: Is Your Data Quality Good Enough?"
What happens to your "net new" leads after their first inquiry?   A closer look at your lead flow might reveal that the majority of leads receive inadequate follow-on communications once they are passed to Sales. In one company where I was hired to study the severity of this problem, we confirmed that only 10-20% of the …
Back in my days at Eloqua I remember the sparkle in people's eyes when we used to describe the concept of "lead nurturing." A lot of time has passed since then, and today it's clear that lead nurturing programs have moved into the mainstream. Marketers everywhere are using automation to send out a series of …
Continue reading "Ideas for Nurturing “Sales-Accepted Leads” without Breaking Your Neck"
So you've decided to embark on building a state-of-the-art lead scoring program. Most marketers seem to agree that scoring leads prior to sending over to Sales for follow-up is a good idea.  If nothing else, the score attached to each lead creates a useful data point to reflect the expected value of that individual's inquiry …
Finally, at long last, you have reached your marketing automation nirvana. Your web site visitors are being tracked, inquiries are scored and sent over to sales, you are getting great feedback from sales on lead quality. Your teammates in marketing are also seeing good results from their campaign efforts. Time to kick back and relax …
Continue reading "Are Marketers Doing Enough to Prevent Data Breach?"
At the Eloqua Experience conference last October, Eloqua Corp announced its new "Eloqua Expert Services" - offering up their internal specialists on a for-hire basis to do everything and anything their clients need done with Eloqua. The announcement was greeted with mixed reactions by the Eloqua community. At least a few Eloqua customers seem to …
Continue reading "Eloqua Expert Services – What’s your take?"
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