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Back in my days at Eloqua I remember the sparkle in people's eyes when we used to describe the concept of "lead nurturing." A lot of time has passed since then, and today it's clear that lead nurturing programs have moved into the mainstream. Marketers everywhere are using automation to send out a series of …
Continue reading "Ideas for Nurturing “Sales-Accepted Leads” without Breaking Your Neck"
Finally, at long last, you have reached your marketing automation nirvana. Your web site visitors are being tracked, inquiries are scored and sent over to sales, you are getting great feedback from sales on lead quality. Your teammates in marketing are also seeing good results from their campaign efforts. Time to kick back and relax …
Continue reading "Are Marketers Doing Enough to Prevent Data Breach?"
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