Are Marketers Doing Enough to Prevent Data Breach?

Finally, at long last, you have reached your marketing automation nirvana. Your web site visitors are being tracked, inquiries are scored and sent over to sales, you are getting great feedback from sales on lead quality. Your teammates in marketing are also seeing good results from their campaign efforts. Time to kick back and relax … More Are Marketers Doing Enough to Prevent Data Breach?

Ideas for Nurturing “Sales-Accepted Leads” (SALs) without Breaking Your Neck

Back in my training days at Eloqua I remember the sparkle in people’s eyes when we used to describe the concept of “lead nurturing.” Perhaps it was my own naiveté, but a lot of time has passed since then and today it’s clear that lead nurturing programs have moved into the mainstream.  Marketers everywhere are using automation … More Ideas for Nurturing “Sales-Accepted Leads” (SALs) without Breaking Your Neck