Is a 1% unsubscribe rate too high?

  Below is a screen shot of the footer of an email I received early this morning, one which illustrates a common problem in email subscription management (a.k.a. “email preference centers” or “email list management”). This one is from a software vendor not unlike many others. As a long-time customer of this company I receive […]

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B2B Multi-channel Done Right

At the Eloqua Experience conference last month I briefly met an interesting new Eloqua technology partner, Advanced Image Direct, based in Fullerton, CA and their Cloud2You solution for automated Eloqua direct mail programs. Simply put, you can use their solution to trigger individualized, personalized mailers to contacts as they are added to a Program Builder […]

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Ideas for Nurturing “Sales-Accepted Leads” (SALs) without Breaking Your Neck

Back in my training days at Eloqua I remember the sparkle in people’s eyes when we used to describe the concept of “lead nurturing.” Perhaps it was my own naiveté, but a lot of time has passed since then and today it’s clear that lead nurturing programs have moved into the mainstream.  Marketers everywhere are using automation […]

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3 Things You Can Do to Integrate Email and Social Media. Right Now.

Wish you had more traffic to your blogs, forums and other social media outlets?   While the benefits of using social media such as Facebook, Twitter and YouTube for marketing purposes are well-documented, it seems that few marketers are using the features available in their marketing automation software to get customers and prospects to social media outlets. […]

Read More 3 Things You Can Do to Integrate Email and Social Media. Right Now.