Below is a screen shot of the footer of an email I received early this morning, one which illustrates a common problem in email subscription management (a.k.a. “email preference centers” or “email list management”). This one is from a software vendor not unlike many others. As a long-time customer of this company I receive […]Read More Is a 1% unsubscribe rate too high?
Here is my list of “disposable” email address (DES) domains. You can add these domains to your Master Exclude list (Eloqua > Setup > Management > System Management > Master Exclude List > Domains) , or use them to spot fake email addresses you can safely remove from your database. Use at your own risk! […]Read More Ken’s Really Big List of Disposable Email Domains
Finally, at long last, you have reached your marketing automation nirvana. Your web site visitors are being tracked, inquiries are scored and sent over to sales, you are getting great feedback from sales on lead quality. Your teammates in marketing are also seeing good results from their campaign efforts. Time to kick back and relax […]Read More Are Marketers Doing Enough to Prevent Data Breach?
At the Eloqua Experience conference last October, Eloqua Corp announced its new “Eloqua Expert Services” – offering up their internal specialists on a for-hire basis to do everything and anything their clients need done with Eloqua. The announcement was greeted with mixed reactions by the Eloqua community. At least a few Eloqua customers seem to […]Read More Eloqua Expert Services – What’s your take?
At the Eloqua Experience conference last month I briefly met an interesting new Eloqua technology partner, Advanced Image Direct, based in Fullerton, CA and their Cloud2You solution for automated Eloqua direct mail programs. Simply put, you can use their solution to trigger individualized, personalized mailers to contacts as they are added to a Program Builder […]Read More B2B Multi-channel Done Right
So you’ve decided to embark on building a state-of-the-art lead scoring program. Most marketers seem to agree that scoring leads prior to sending over to Sales for follow-up is a good idea. If nothing else, the score attached to each lead creates a useful data point to reflect the expected value of that individual’s inquiry […]Read More Lead Scoring: How to Start the Conversation
Back in my training days at Eloqua I remember the sparkle in people’s eyes when we used to describe the concept of “lead nurturing.” Perhaps it was my own naiveté, but a lot of time has passed since then and today it’s clear that lead nurturing programs have moved into the mainstream. Marketers everywhere are using automation […]Read More Ideas for Nurturing “Sales-Accepted Leads” (SALs) without Breaking Your Neck
Wish you had more traffic to your blogs, forums and other social media outlets? While the benefits of using social media such as Facebook, Twitter and YouTube for marketing purposes are well-documented, it seems that few marketers are using the features available in their marketing automation software to get customers and prospects to social media outlets. […]Read More 3 Things You Can Do to Integrate Email and Social Media. Right Now.