Below is a screen shot of the footer of an email I received early this morning, one which illustrates a common problem in email subscription management (a.k.a. “email preference centers” or “email list management”). This one is from a software vendor not unlike many others. As a long-time customer of this company I receive […]Read More Is a 1% unsubscribe rate too high?
Here is my list of “disposable” email address (DES) domains. You can add these domains to your Master Exclude list (Eloqua > Setup > Management > System Management > Master Exclude List > Domains) , or use them to spot fake email addresses you can safely remove from your database. Use at your own risk! […]Read More Ken’s Really Big List of Disposable Email Domains
What happens to your “net new” leads after their first inquiry? A closer look at your lead flow might reveal that the majority of leads receive inadequate follow-on communications once they are passed to Sales. In one company where I was hired to study the severity of this problem, we confirmed that only 10-20% of the […]Read More The Shift into Downstream Lead Nurturing
Back in my training days at Eloqua I remember the sparkle in people’s eyes when we used to describe the concept of “lead nurturing.” Perhaps it was my own naiveté, but a lot of time has passed since then and today it’s clear that lead nurturing programs have moved into the mainstream. Marketers everywhere are using automation […]Read More Ideas for Nurturing “Sales-Accepted Leads” (SALs) without Breaking Your Neck
Wish you had more traffic to your blogs, forums and other social media outlets? While the benefits of using social media such as Facebook, Twitter and YouTube for marketing purposes are well-documented, it seems that few marketers are using the features available in their marketing automation software to get customers and prospects to social media outlets. […]Read More 3 Things You Can Do to Integrate Email and Social Media. Right Now.