B2B Multi-channel Done Right

At the Eloqua Experience conference last month I briefly met an interesting new Eloqua technology partner, Advanced Image Direct, based in Fullerton, CA and their Cloud2You solution for automated Eloqua direct mail programs. Simply put, you can use their solution to trigger individualized, personalized mailers to contacts as they are added to a Program Builder […]

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Ideas for Nurturing “Sales-Accepted Leads” (SALs) without Breaking Your Neck

Back in my training days at Eloqua I remember the sparkle in people’s eyes when we used to describe the concept of “lead nurturing.” Perhaps it was my own naiveté, but a lot of time has passed since then and today it’s clear that lead nurturing programs have moved into the mainstream.  Marketers everywhere are using automation […]

Read More Ideas for Nurturing “Sales-Accepted Leads” (SALs) without Breaking Your Neck