Take the Quiz: Is Your Data Quality Good Enough?

The value of high-quality data cannot be lost on any marketer.  It’s our job after all, to know the market – what customers need, what they expect – fully and completely.  Top-quality data enables that knowledge.  As a marketer armed with perfect data, I can engage large numbers of prospects with pinpoint accuracy.  No prospect … More Take the Quiz: Is Your Data Quality Good Enough?

Are Marketers Doing Enough to Prevent Data Breach?

Finally, at long last, you have reached your marketing automation nirvana. Your web site visitors are being tracked, inquiries are scored and sent over to sales, you are getting great feedback from sales on lead quality. Your teammates in marketing are also seeing good results from their campaign efforts. Time to kick back and relax … More Are Marketers Doing Enough to Prevent Data Breach?

Lead Scoring: How to Start the Conversation

So you’ve decided to embark on building a state-of-the-art lead scoring program. Most marketers seem to agree that scoring leads prior to sending over to Sales for follow-up is a good idea.   If nothing else, the score attached to each lead creates a useful data point to reflect the expected value of that individual’s inquiry … More Lead Scoring: How to Start the Conversation

Marketing Operations: Is Contracting Out Worth It?

Following the various discussion forums out there, you’ll find “marketing operations staffing practices” is a perennial hot-topic (recent examples found on LinkedIn, Topliners and MarketingProfs). The points of view offered in these forums typically revolve around the merits of outsourcing this-or-that type of activity; which outsourced or in-sourced work lead to a tangible economic return … More Marketing Operations: Is Contracting Out Worth It?

3 Things You Can Do to Integrate Email and Social Media. Right Now.

Wish you had more traffic to your blogs, forums and other social media outlets?   While the benefits of using social media such as Facebook, Twitter and YouTube for marketing purposes are well-documented, it seems that few marketers are using the features available in their marketing automation software to get customers and prospects to social media outlets. … More 3 Things You Can Do to Integrate Email and Social Media. Right Now.