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"This email must go out to all our customers in the next 7 minutes." That is how much time a client of mine was recently given to send an important email announcement to their entire customer base. The company she worked for (which will remain anonymous) is a software security vendor. The email was intended …
Following the various discussion forums out there, you’ll find "marketing operations staffing practices" is a perennial hot-topic (recent examples found on LinkedIn, Topliners and MarketingProfs). The points of view offered in these forums typically revolve around the merits of outsourcing this-or-that type of activity; which outsourced or in-sourced work lead to a tangible economic return …
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