Expert help with your Marketing technology.
The value of high-quality data cannot be lost on any marketer. It's our job after all, to know the market - what customers need, what they expect - fully and completely. Top-quality data enables that knowledge. As a marketer armed with perfect data, I can engage large numbers of prospects with pinpoint accuracy. No prospect …
Continue reading "Take the Quiz: Is Your Data Quality Good Enough?"
Back in my days at Eloqua I remember the sparkle in people's eyes when we used to describe the concept of "lead nurturing." A lot of time has passed since then, and today it's clear that lead nurturing programs have moved into the mainstream. Marketers everywhere are using automation to send out a series of …
Continue reading "Ideas for Nurturing “Sales-Accepted Leads” without Breaking Your Neck"
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