The value of high-quality data cannot be lost on any marketer. It’s our job after all, to know the market – what customers need, what they expect – fully and completely. Top-quality data enables that knowledge. As a marketer armed with perfect data, I can engage large numbers of prospects with pinpoint accuracy. No prospect … More Take the Quiz: Is Your Data Quality Good Enough?
Back in my training days at Eloqua I remember the sparkle in people’s eyes when we used to describe the concept of “lead nurturing.” Perhaps it was my own naiveté, but a lot of time has passed since then and today it’s clear that lead nurturing programs have moved into the mainstream. Marketers everywhere are using automation … More Ideas for Nurturing “Sales-Accepted Leads” (SALs) without Breaking Your Neck