Skip to content

BRIM Consulting

Expert help with your Marketing technology.

  • Consulting
  • About
  • Contact

Category: personalization

Posted on August 29, 2018September 24, 2018

How a 1% unsubscribe rate KILLS your business

  Below is a screen shot of the footer of an email I received early this morning, one which illustrates a common problem in email subscription management. This particular one is from a software vendor not unlike many others. As a long-time customer of this company I receive regular email, and in good faith started …

Continue reading "How a 1% unsubscribe rate KILLS your business"

Posted on December 14, 2017September 6, 2018

The Shift into Downstream Lead Nurturing

What happens to your "net new" leads after their first inquiry?   A closer look at your lead flow might reveal that the majority of leads receive inadequate follow-on communications once they are passed to Sales. In one company where I was hired to study the severity of this problem, we confirmed that only 10-20% of the …

Continue reading "The Shift into Downstream Lead Nurturing"

A WordPress.com Website.
  • Follow Following
    • BRIM Consulting
    • Already have a WordPress.com account? Log in now.
    • BRIM Consulting
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Privacy Policy and Use of Cookies