personalization – BRIM Consulting

August 29, 2018September 24, 2018

How a 1% unsubscribe rate KILLS your business

Below is a screen shot of the footer of an email I received early this morning, one which illustrates a common problem in email subscription management. This particular one is from a software vendor not unlike many others. As a long-time customer of this company I receive regular email, and in good faith started …

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December 14, 2017September 6, 2018

The Shift into Downstream Lead Nurturing

What happens to your "net new" leads after their first inquiry? A closer look at your lead flow might reveal that the majority of leads receive inadequate follow-on communications once they are passed to Sales. In one company where I was hired to study the severity of this problem, we confirmed that only 10-20% of the …

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