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"This email must go out to all our customers in the next 7 minutes." That is how much time a client of mine was recently given to send an important email announcement to their entire customer base. The company she worked for (which will remain anonymous) is a software security vendor. The email was intended …
Finally, at long last, you have reached your marketing automation nirvana. Your web site visitors are being tracked, inquiries are scored and sent over to sales, you are getting great feedback from sales on lead quality. Your teammates in marketing are also seeing good results from their campaign efforts. Time to kick back and relax …
Continue reading "Are Marketers Doing Enough to Prevent Data Breach?"
Following the various discussion forums out there, you’ll find "marketing operations staffing practices" is a perennial hot-topic (recent examples found on LinkedIn, Topliners and MarketingProfs). The points of view offered in these forums typically revolve around the merits of outsourcing this-or-that type of activity; which outsourced or in-sourced work lead to a tangible economic return …
Continue reading "Marketing Operations: Is Contracting Out Worth It?"
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