Expert Consulting: Quality help without the trappings

If you are a marketer struggling with how to successfully operate your technology, you are not alone.   Marketers working with today’s complex technologies are usually faced with a challenging dilemma: They feel forced to choose between two very different types of help available in the marketplace. Partnering with either of these can end up seriously compromising their long-term success:

“Full-service” marketing consultants. These individuals and agencies often list an impressive array of capabilities and specialties. Their breadth may look appealing on paper, but when it comes time to execute on your special project they are often ill-equipped for the job, fumbling for the answers or unwittingly step into the many pitfalls of automation, putting your business at risk. They learn “on the job” – at your expense!

“Vendor service partners.” These businesses rely on their close relationships with software vendors to build their business.  It can be easier to find specialty expertise here, but while these firms work in your software they can conceal a hidden agenda to “lock away” knowledge of how to directly operate your software.  You may feel forced to renew service contracts out of fear of losing their know-how.  The switching costs created by the lack of transparency seriously undermine your long-term success.

At BRIM Consulting, our focus is your strength.  Choosing instead to focus on just a handful of marketing technologies, we live and breathe the challenges with these platforms every day and master them inside-and-out.  Our tight focus assures that we can execute extremely well when they hire us to do work.  Our clients enjoy great results and also avoid the pitfalls associated with “on the job” learning and the hidden costs associated with expensive vendor partners.

Our service philosophy is simple:

Know your strengths.  We work tirelessly to stay current on technologies, methods and practices used successfully (and not so successfully) in the industry. If we cannot guarantee excellence on a given project, we will decline that work and help our client find another solution.

No smoke and mirrors. Our clients tell us they are comfortable working with us because we operate transparently. What happens “under the hood” is never a mystery.

We are impartial.  As an independent consultancy, we are in the best possible position to help marketing teams make smart and impartial decisions about how they staff, operate and outsource their technology, often saving thousands of dollars in the process.

Contact us to discuss how we can get started with your special project.

“Our marketing team worked with Ken starting in 2011 to help us build out our Eloqua marketing automation system. Through Ken’s tactical knowledge and recommendations he helped build our lead nurturing program, proper UTM tracking for leads and marketing performance, and helped build out Eloqua/Salesforce.com lead flow process to ensure leads could properly sync.”

Anthony Terrafirma, Thunderhead.com, New York, NY

“Ken is exceptionally professional, bright and engaging. If it needs to get done, you can be sure Ken has it covered. Ken was easy to approach and dependable. We received a solid marketing plan from him and it was executed with excellent attention to detail and provided solid, measurable results.”

Melanie Toirac, Sr. Marketing Manager, Verint Systems ESG, Rockwell, MA

“Ken’s depth and breadth of knowledge and skill in marketing automation tools is unmatched. Without Ken’s talent, I would not be able to implement the numerous campaigns that have supported our company’s thought-leadership and ROI goals. Ken’s expertise, collaboration and team participation, as well as his demeanor, have proven to provide over and above value-add to our initiatives.”

– Deanna Michaelson, Marketing Communications Manager, Iron Mountain Digital, Southborough, MA

“Ken has been a tremendous resource for our lead generation and lead management programs. He offers creative solutions to meet our needs and continuously recommends improvements to streamline our current processes. Ken is a pleasure to work with and truly feels like an extension of our team. I would recommend Ken to anyone looking to build a lead management platform or expand upon their current programs.”

Lauren Beecroft, Marketing Manager, Insulet Corporation, Bedford, MA

Are you getting the most out of your marketing automation?Lead Scoring
Send the hottest qualified leads to your sales team first by evaluating their contact and web profile data.

Segmentation
Pull effective lists using web site visitor data, product affinity, social media engagement, or responsiveness to past email.

Target Account Identification
Identify incoming leads from target accounts and tag them for priority follow-up.

Lead Nurturing
Nurture your leads over time with a series of emails that accelerates when contacts show interest.

Email Preferences
Stop the tide of prospects from opting-out. Offer your customers tight control over the kind of email they would like to see in their inbox.

Progressive Profiling
Enhance your lead quality incrementally over several interactions, while you avoid the pitfalls of “spooking” prospects with large web forms.

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